Executive Leadership

John Frawley, President and CEO
john@bay.org

John Frawley is the founding President and CEO of Bay.org, a coalition of five Bay Area institutions dedicated to promoting environmental awareness and protecting the Bay Area’s precious wildlife and waterways.
An award-winning visionary and passionate conservationist, John has received numerous commendations for his leadership, innovation, and service to the public.

Through Bay.org—a 501(c)(3) nonprofit—Frawley has focused the coordinated efforts of Aquarium of the Bay, Sea Lion Center, Bay Institute, EcoCenter at Heron’s Head Park, and Bay Model Alliance on spearheading the conservation and restoration of Bay Area wetlands, freshwater flows, and native endangered species, ensuring the health and wellbeing of Bay Area marine habitats for future generations.

Under Frawley’s guidance, Bay.org has become Northern California’s largest watershed conservation group, inspiring and empowering millions with nature-based programming, marine exploration initiatives, outreach events, educational partnerships, public policy efforts, and business associations promoting ecological awareness and environmental sustainability.

All of these efforts are designed to encourage and support Bay.org’s crucial mission: To protect, restore, and inspire conservation of San Francisco Bay and its watershed, from the Sierra to the sea. 

 

Bobbi Evans, Chief Financial Officer
bobbi@bay.org

Bobbi Evans joined the organization in 2006 with over 30 years' experience in accounting and finance. Bobbi has a proven track record across a variety of environments, including nonprofit, for profit, partnerships and joint-ventures. She was a partner in a small corporation in the East Bay during the 1990's, where she also served as secretary and treasurer. Currently, Bobbi serves as CFO for Aquarium of the Bay and The Bay Institute, where she leverages her expertise in major financial software, excellent troubleshooting capabilities and people skills to direct all aspects of the finance department, including cash control, HR financial reporting, banking relationships, budgeting, and all accounting procedures. Bobbi has been instrumental in business development for The Bay Institute and Aquarium of the Bay, along with leasing and banking negotiations. 



Jenifer Botch, Director of Development
jen@bay.org

Jenifer Botch is the Director of Development for bay.org. She joined the organization in April 2015. With over 15 years of both corporate and nonprofit philanthropy experience, she is enthusiastic about all aspects of fundraising. Jen is deeply engaged in capital campaign planning beginning her career at UC Berkeley on the law school’s campaign and the New Century campaign. Jen was then recruited to develop and lead the donor stewardship for KQED’s $70M Campaign, the campaign planning for California Academy of Sciences $470M Capital Campaign, and created a new division of Institutional Giving for the San Francisco Parks as the Director of Corporate and Foundation Development for the Parks Trust. Jen has helped many nonprofit organizations develop their board and staff, and has assisted in creating development offices as a consultant for PBS Foundation, Imagining Ourselves/Women's Museum, and Temple Sherith Israel to name a few. Jen currently volunteers with several Bay Area nonprofits, including as President of San Francisco Beautiful, committee member at the Bay Area Arthritis Foundation, Coach for American Heart Association, and Adoption Event volunteer for Maddie’s Fund. She graduated from UC Berkeley with a degree in English Literature, and continued education in Business Management and Fundraising Leadership.  



Laura Canaya, Director of Human Resources
laura@bay.org
 
A native to San Francisco, Laura Canaya is our Director of Human Resources (HR) and Volunteer Services. She has dedicated over15 years to working in the HR industry; this includes public education, manufacturing and advertising. Laura spent most of her career in public education where she worked with multiple unions. She joined the bay.org team in June of 2014, where she handles all aspects of HR from executive level recruitment and employee benefits to California Employment Law.  Laura is a member of SHRM and volunteers as a Policy Advocate for the local chapter.  In January 2015, Laura took over bay.org’s Volunteer Program. She believes that the primary role of anyone in HR is to provide superior customer service to all the internal stakeholders- the employees. 



Carrie Chen, Director of Education and Conservation
carrie@bay.org

Carrie Chen, Aquarium of the Bay's Director of Education & Conservation, has 18+ years of experience with marine science education organizations around the country. Carrie provides leadership for Aquarium of the Bay's visitor/interpretive programs, K-12 school and teacher programs, fee-based youth programs, and sustainability initiatives – along with supporting fundraising efforts, staff training, professional development, evaluation, and other related projects. Carrie is also very active within the Association of Zoos & Aquariums (AZA), as a member of the Conservation Education Committee from 2009-2015 and leading the Association’s professional development course for Conservation Education Effective Program Design since 2011. Prior to joining Aquarium of the Bay, Carrie spent many years “island hopping” and developing her skills and passion in marine science education at organizations in the Florida Keys, Catalina Island and Hawaii. Since arriving to the Bay Area in 1999 and prior to joining the Aquarium team in 2004, Carrie held leadership positions at the Marine Science Institute and Lawrence Hall of Science, both of which involved developing and leading public education programs on marine science and San Francisco Bay.



Scott Craig, Director of Technology and Operations
scott@bay.org

Scott Craig is the Director of Technology & Operations for bay.org based in San Francisco, California. Scott has 15+ years in the IT and Operations fields, and provides strategic leadership and direction at bay.org. Scott joined the organization in 2012 to develop its Information Technology group. He has been an advocate for excellence throughout his years at bay.org, driving process and technology innovations that allow the organization advance it’s business and operations intelligence. Scott is responsible for all Operations, including, ticketing gate, retail, and Information Technology for bay.org and its five divisions. 



Christopher Low, Senior Director of Life Support Systems and Facilities
chrisl@bay.org

Christopher Low has worked for Aquarium of the Bay for 15 years. During his tenure, he has been responsible for project management of new exhibits, upgrades to life support and building systems, safety protocols and training, and filling in as Director of Operations and Husbandry during gaps in leadership in these departments. Prior to working at Aquarium of the Bay, Low was an active member of the United States Coast Guard stationed in Seattle and Monterey as a crew member on a Coast Guard Cutter and as a coxswain of a motor surf lifeboat. After his service in the USCG, Low worked on tug boats for 5 years in the capacity of engineer and operator in the San Francisco Bay. Low also is an artist working with found objects to create assemblages and shadow boxes.



Jacqueline Murray, Marketing and Communications Director
jacqueline@bay.org

With over 18 years of experience in marketing and communications, Jacqueline joined the bay.org team in January 2015 to usher the brand development and launch of bay.org as well as direct the organization’s marketing for its five divisions. Her experience in marketing covers the gamut from PR and campaign creation, to brand development and sales. Jacqueline has worked in a variety of industries both in the private and non-profit sector including media, biotech, and digital platforms. Additionally she has launched campaigns for several clients across a wide range including Dow Chemical, KitchenAid, Scharffen Berger Chocolate, Disney, and Bank of America. Jacqueline earned an MBA from St. Mary’s and a BA in Communications from San Francisco State University. Her connection to the bay.org mission is a strong one: growing up in Hawaii, she learned very early the direct link between life and water and importance of preserving our waterways globally.



Christina J. Slager, Director of Animal Care/Director of Creative Design
christina@bay.org

Christina Slager has more than 25 years of experience working with aquatic animals.  Specializing in penguins, sharks and marine birds, some of her career highlights include: fieldwork in Patagonia and Antarctica; designing penguin exhibits and penguin breeding programs; capturing and transporting large sand tiger sharks from Delaware to New Orleans; coordinating the evacuation of penguins and sea otters from the Aquarium of the Americas after Hurricane Katrina; participating in Monterey Bay Aquarium’s successful juvenile white shark capture program; implementing a live Laysan Albatross program at Monterey Bay Aquarium; and directing a sevengill shark tracking program at Aquarium of the Bay. During her career, Slager has worked at Steinhart Aquarium at the California Academy of Sciences (CA), the Audubon Aquarium of the Americas (LA), Monterey Bay Aquarium (CA), Mystic Aquarium (CT) and Aquarium of the Bay (CA). She is the author of numerous published articles and several books.

 

Cathy Tolentino, Director of Sales
cat@bay.org

Cathy Tolentino a native of San Francisco is very proud to showcase the place she calls home to visitors from around the world. Cathy began her tourism career with Crowley Maritime’s Red & White Fleet in the 1980’s. Since then Cathy has served in tourism marketing positions with PIER 39’s Blue & Gold Fleet, Bay Quackers San Francisco Duck Tours and the Walt Disney Family Museum. Cathy’s sales skills have allowed her to generate over $11.5 million dollars in a single year. Her areas of responsibility have included: sales, marketing, strategic planning and business development. Cathy has been a leader in the tour & travel industry opening new markets and created rapid growth in new and emerging markets. Cathy joined Aquarium of the Bay in 2010.



Shelley Wood, Director of Innovation and Business Development 
shelley@bay.org

Originally from the United Kingdom, Shelley earned her Master of Science in International Business in London before moving to San Francisco, where she led Aquarium of the Bay’s Marketing team between 2002 and 2005. She joined the Exploratorium’s Marketing Department in 2005, became Membership Director in 2006, and led a team that ultimately tripled Exploratorium membership households. She coordinated logistics during that institution’s 2013 expansion and relocation, led community and charter acquisition efforts that resulted in raising $1.9 million, and brought in $3.2 million in gifts to membership, general operating, and capital campaign. 
 
Shelley is an active committee member of the Association of Fund Raising Professionals, credentialed as a Certified Fund-Raising Executive, and obtained a certificate in Strategic Change Leadership from Michigan State University in 2014. Shelley is thrilled to be back at Aquarium of the Bay as it undergoes a transformation to become bay.org