10/1/13 Aquarium of the Bay Introduces the San Francisco Seafoodie Passport

Seafoodie Passport Encourages Bay Area Diners To Make Sustainable Seafood Choices
During National Seafood Month
SAN FRANCISCO, CA – October 1, 2013 - October is National Seafood Month, marking a whole month worth of excuses to enjoy some of our favorite fish dishes. This year, Aquarium of the Bay is encouraging people in the Bay Area to celebrate National Seafood Month by making sustainable seafood choices. To help encourage sustainable choices for Bay Area patrons, Aquarium of the Bay has created the San Francisco Seafoodie Passport, inviting everyone to become a sustainable seafoodie expert.

How it works:
  • Pick up a Seafoodie Passport. Participants can get a passport in one of three ways:
    • Pick up a passport in person during daily Fishing for our Future presentations at Aquarium of the Bay
    • Pick up a passport at a participating Seafoodie Passport restaurant
    • Download and print out a passport from www.aquariumofthebay.org/seafoodie-passport
  • Stamp your passport. Enjoy a delicious meal at a participating Seafoodie Passport restaurant during the month of October. Every time a guest eats at a participating restaurant, they’ll earn a new stamp on their Seafoodie Passport.
  • Turn your passport in for prizes. Once a guest collects three different stamps, they can return their passport to Aquarium of the Bay and receive a free pass into the Aquarium. Completed passports will also be entered into a drawing for extra prizes, including gift certificates to sustainable seafood restaurants.
Guests can fill their passport throughout the Bay Area with participating passport restaurants located in San Francisco, Napa, San Jose, Walnut Creek, Larkspur and Lafayette. Participating restaurants include Fog Harbor Fish House, Pier Market, Wipeout Bar and Grill, One Market, Lark Creek Steak, Yankee Pier and Lark Creek Grill at SFO, Yankee Pier (Larkspur and Lafayette locations),  Lark Creek Blue, Tavern at Lark Creek, Lark Creek Walnut Creek, Fish Story, Pescatore, Greenburger’s and Hog Island Oyster Co. (San Francisco and Napa locations).

In addition to participating in the San Francisco Seafoodie Passport, Aquarium of the Bay encourages guests and fans to choose sustainable seafood throughout the year around the Bay Area. One way to do so is to seek out San Francisco Seafood Watch Alliance partner restaurants. The seafood decisions of consumers make an impact on the health of the ocean and watershed, yet many people eat seafood without realizing the significance of their choices. Making use of resources like Monterey Bay Aquarium’s Seafood Watch® guides and smartphone app, and choosing to dine at restaurants who have formally committed to serve sustainable seafood, can help individuals make good seafood choices. As more of us focus on making sustainable choices, we help influence more sustainable fisheries and aquaculture.  Everyone can be part of the solution.

The Seafoodie Passport is valid from October 4-31, 2013, and completed passports must be turned into Aquarium of the Bay no later than Thursday, November 10, 2013. Completed passports can be turned in by mail, e-mail or in person. For more information on how to participate, visit www.aquariumofthebay.org.

About Aquarium of the Bay
Aquarium of the Bay is a 501(c)(3) nonprofit nature center affiliated with The Bay Institute, with a combined mission to protect, restore and inspire the conservation of San Francisco Bay and its watershed-from the Sierra to the sea. It is accredited by the Association of Zoos and Aquariums (AZA), and certified as a Green Business by the city of San Francisco. Located next to the beautiful San Francisco Bay and on the world famous PIER 39, Aquarium of the Bay is San Francisco’s only waterfront aquarium. Aquarium of the Bay is home to approximately 20,000 animals found in the San Francisco Bay and along the California coast. Additional information about Aquarium of the Bay is available at www.aquariumofthebay.org.
Media Contact:
Mallory Johnson
Public Relations Coordinator